Meet the Team
Fredi was founded by a sister-brother team who share passions for wellness, entrepreneurship, challenging themselves to be the best they can be, and empowering others to do the same. When Chelsea’s mission of breaking down barriers for ambitious women met Mitch’s passionate dedication to optimizing his wellness, Fredi was born.
Chelsea is a serial founder and brand strategist. In her early career, she struggled with extreme anxiety, burnout, and a lack of fulfillment as a result of putting her career ambitions before her own health. Through the development of a mindfulness practice, she learned to slow down, put her wellness first, and practice more self-compassion en route to her career goals. As a result, she made it her mission to help more ambitious women break down barriers to their potential.
Through her work as the co-founder of Launch It Girl, she has worked with many ambitious women who are balancing it all— from motherhood to full time jobs to side hustles. Getting to know these women uncovered endless examples of why focus is such a challenge, and why so many suffer from burnout. Determined to help, she enthusiastically joined her brother in his mission to make daily wellness more approachable, and co-founded Fredi.
When she’s not managing Fredi or building brands for Launch It Girl, Chelsea loves traveling, creative writing, and volunteering at her local animal shelter.
Throughout the 6+ years Mitch spent working in investment banking, he was regularly faced with 100-hour work weeks and all-nighters. The stress and exhaustion took an extreme toll on his health, and after a big scare, he knew he had to take better care of his himself if he was going achieve his goals.
He took to experimenting with a wide variety of lifestyle hacks to increase energy and focus, manage stress, and stay productive despite the overwhelm and exhaustion. As he discovered what worked best for him through trial and error, he developed a passion for personal growth and holistic wellness that he wanted to share with the world. When talking to friends and family about some of the self-care practices he had implemented, he discovered that none of the ambitious women in his life had heard of an incredibly effective solution he had discovered: a daily supplement for focus and energy. So, he set out to create a uniquely effective, all-natural blend and build a company alongside his sister that made daily wellness easier and more approachable to everyone.
When he’s not working, Mitch loves going to the beach, snowboarding, doing improv, and watching Mean Girls on repeat.